Re-branding of WWF. The idea was to release the ‘panda’ from the top left corner that it has been trapped for years and give him a purpose; State the issue and use the panda to punctuate issues.
Chapter 2: PUBLICATION
Art-ist [Series]
Collectorspace Presents
Chapter 3: EXHIBITION
Chapter 1: IDENTITY
SCREEN
FOLDS & ROLLS
Project done while working in ASHA Branding Agency, UK. It is included by Annual Review in the Graphis ‘Top 100 Annual Reviews’ and won a gold award by Design Week.
To see how the project developed further, visit ASHA’s website.
Typeface: Futura Condensed, 2009
